On another note, my husband preached not too long ago on "Persuing Holiness", but it was on inner Holiness, not "Holiness standards" as in clothing, make up, etc...
I go to a conservative church and I haven't heard outward holiness preached from my pastor in a good while. We're still conservative it's just that we know what our church stands for and against and the new people we've been getting were backsliders so they already know.