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Hope and Change = Bait and Switch
In 2008 the Democratic message was positive, proposing a vision that inspired and motivated not only the party base, but influenced moderates and independents to vote in their favor. This time around the positive message is going to be a tough sell. There's not much positive to point to.
A more negative tone is coming from the president’s re-election and is highlighting another issue. Successful campaigns tell positive stories even while they are in knife fights, and even as it steps up an effort to define Mr. Romney on its terms, the White House is working to make a positive case for Mr. Obama, one built around themes of fairness and security.
Judging by the difficulties he has had selling his policies and himself for the last three years, going positive in an effective way could prove to be more challenging for Mr. Obama than going negative.
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When a newspaper posed the question, "What's Wrong with the World?" G. K. Chesterton reputedly wrote a brief letter in response: "Dear Sirs: I am. Sincerely Yours, G. K. Chesterton." That is the attitude of someone who has grasped the message of Jesus.
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