I have no issues with TV per se, but.. Dollar for dollar, television is probably one of the least cost-effective ways of reaching the community.
If churches have this idea that running ads on TV will cause a significant spike in church attendance numbers, they're probably going to be in for a rude awakening.
Still, I think overall it could be a good thing, in terms of putting the apostolic church out in the public eye. Its still amazing to me how many adults out there have no idea what "Apostolic" even means. Its really time for us to move out of he shadows. If TV helps the Apostolic movement to move from the side alleys onto Main Street (as far as public awareness of us) that could well bear positive fruit in the long run.
Cable TV is better for cost effectiveness!
I lived in southern Illinois where small churches even advertised. Couldn't have been that expensive or they couldn't have afforded it.
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I've gone and done it now! I'm on Facebook!!!
I lived in southern Illinois where small churches even advertised. Couldn't have been that expensive or they couldn't have afforded it.
TV is not expensive. We are starting to air a 30 min broadcast at 11:30 on Saturdays. The cost is $125.00 per week. Sometimes the TV station will repeat the broadcast late at night. We will also be on cable which is $15 per week.
Just think of the cost of gas for knocking doors or even going out to eat after church on Sunday nights.
Do I think it is going to increase our attendance or membership? Not really. But it can be an outreach and maybe a blessing to someone in our community.
TV is not expensive. We are starting to air a 30 min broadcast at 11:30 on Saturdays. The cost is $125.00 per week. Sometimes the TV station will repeat the broadcast late at night. We will also be on cable which is $15 per week.
Now, see, here's where I was naive. I honestly thought it would be more expensive than that! $125/week for 30 minutes is not very expensive at all.
(Looks forward to explosion of apostolic church services on cable...)
Based on what I heard this weekend, the church is being called for 30 days of prayer and fasting to determine IF and or HOW the church is going to engage in the TV advertising issue.
Either that or the 30 days of praying and fasting is to help the Pastor to make a decision or to respond appropriately to the goings on in Tulsa here soon.
The SIL, a well known and very conservative evangelist in the UPC movment I am sure is putting pressure on the situation.
Having done TV advertising before, even if you air a 30 sec spot and get the spots down to $12 per, you still need a "saturation" airing if you expect it to do any good. We couldn't afford a saturation airing and 6yrs ago had a $300/mo budget for TV. It wasn't near enough.
Still, it gave us "product awareness" but it wasn't a big boon.
Our recent radio spots brought more results than out TV did. However, we aired them quite a bit on 3 stations at once and had a good saturation rate as well. That was $500/mo and it was well worth it.
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"Those who go after the "Sauls" among us often slay the Davids among us." Gene Edwards
Having done TV advertising before, even if you air a 30 sec spot and get the spots down to $12 per, you still need a "saturation" airing if you expect it to do any good. We couldn't afford a saturation airing and 6yrs ago had a $300/mo budget for TV. It wasn't near enough.
Still, it gave us "product awareness" but it wasn't a big boon.
Our recent radio spots brought more results than out TV did. However, we aired them quite a bit on 3 stations at once and had a good saturation rate as well. That was $500/mo and it was well worth it.
Frankly, I seriously doubt the effectiveness of 30-or 60 second spots.
I think churches are better off getting a 1/2 hour spot on Public Access cable TV (free in most areas, as far as I know) and letting people see the church in action... the worshiping, singing, and some preaching. Hopefully the church would have a website, and they could have the church's web address at the bottom of the screen during the whole program.
Then, in effect you have a 1/2 hour "advertisement" for the church and the gospel, which will probably have a lot more impact than a bunch of 30-second ad spots.
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Daniel 12:3 And those who are wise shall shine like the brightness of the firmament; and those who turn many to righteousness, like the stars for ever.
Frankly, I seriously doubt the effectiveness of 30-or 60 second spots.
I think churches are better off getting a 1/2 hour spot on Public Access cable TV (free in most areas, as far as I know) and letting people see the church in action... the worshiping, singing, and some preaching. Hopefully the church would have a website, and they could have the church's web address at the bottom of the screen during the whole program.
Then, in effect you have a 1/2 hour "advertisement" for the church and the gospel, which will probably have a lot more impact than a bunch of 30-second ad spots.
Our free 30 minute spots have had a great effect over the years!
Our free 30 minute spots have had a great effect over the years!
A great effect?
Sounds good.
Tell us about it.
__________________ http://endtimeobserver.blogspot.com
Daniel 12:3 And those who are wise shall shine like the brightness of the firmament; and those who turn many to righteousness, like the stars for ever.
Frankly, I seriously doubt the effectiveness of 30-or 60 second spots.
I think churches are better off getting a 1/2 hour spot on Public Access cable TV (free in most areas, as far as I know) and letting people see the church in action... the worshiping, singing, and some preaching. Hopefully the church would have a website, and they could have the church's web address at the bottom of the screen during the whole program.
Then, in effect you have a 1/2 hour "advertisement" for the church and the gospel, which will probably have a lot more impact than a bunch of 30-second ad spots.
Quote:
Originally Posted by RandyWayne
Our free 30 minute spots have had a great effect over the years!
I have a CD the General Youth Division produced one year of hard hitting Radio spots. Another good idea that was never brought to pass.
TRFrance, I would invest in Radio promos in drive time before any other advertising except door knocking and personal contact.
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