Wall Street Journal: Romney Was a Weak Candidate

[deacon blues]

I wasn't voting for Romney because I wanted the GOP to win simply to win. I was voting for Romney because he was more conservative than Obama. I made that clear. I didn't vote for Romney in the primaries. I had originally been a Bachmann supporter, then Cain, then settled on Santorum when it came time to vote. I loved Newt in the debates but felt his baggage was too difficult to win a general election. Obviously with hindsight, if we were going to lose anyway, it would've been fun to see Newt go toe to toe with Obama.

Anyway here's an encouraging op/Ed by the director of Pew Research in the WSJ.

By ANDREW KOHUT

Postelection talk of "lessons learned" is often exaggerated and misleading, and so it is in 2012.

A week after President Obama won re-election, two themes are dominant. First, that Mr. Obama kept his job because key elements of his base—notably young people, African-Americans, Latinos and Asian-Americans—turned out for him. Second, that the growing size of these voting blocs represents a decisive challenge for the Republican Party.

Both points are true, but most observers are overstating the gravity of the GOP's problem. In particular, they are paying too little attention to how weak a candidate Mitt Romney was, and how much that hurt Republican prospects.

Here is what the exit poll found. Mr. Romney's personal image took a hard hit during the primary campaign and remained weak on election day. Just 47% of exit-poll respondents viewed him favorably, compared with 53% for Mr. Obama. Throughout the campaign, Mr. Romney's favorable ratings were among the lowest recorded for a presidential candidate in the modern era. A persistent problem was doubt about his empathy with the average voter. By 53% to 43%, exit-poll respondents said that Mr. Obama was more in touch than Mr. Romney with people like themselves.

Mr. Romney was never fully embraced by Republicans themselves, which may have inhibited the expected strong Republican turnout. Pew's election-weekend survey found Mr. Romney with fewer strong supporters (33%) than Mr. Obama (39%). Similarly, a much greater percentage of Obama supporters (80%) than Romney supporters (60%) told Pew that they were voting for their candidate rather than against his opponent.

Surprisingly, Mr. Romney proved unable to exploit Mr. Obama's biggest weakness: the economy. Seventy-six percent of exit-poll respondents rated the national economy "poor" or only "fair," and just 25% said their finances were better off than they were four years ago. Yet voters expressed roughly equal confidence in Mr. Obama's ability to handle the economy (48%) as in Mr. Romney's (49%).

Mr. Romney was hurt by the perception—reinforced by Democratic attack ads and his secretly recorded comments about the "47%"—that he wasn't for the average voter. With 55% of voters in the exit poll saying they think the U.S. economic system favors the wealthy, a large majority believed that Mr. Obama's policies favor the middle class (44%) or the poor (31%). By contrast, 53% thought Mr. Romney's policies would favor the rich.

Despite their weak candidate, Republicans increased their share of the presidential vote among many major demographic groups. Compared with 2008, they made significant gains among men (four percentage points), whites (four points), younger voters (six points), white Catholics (seven points) and Jews (nine points). Mr. Romney also carried the independent vote 50% to 45%. Four years ago, independents voted for Mr. Obama 52% to 44%.

Republicans can take some solace from these gains. In addition, only 43% of voters this year said they wanted an activist government (compared with 52% in 2008), and 49% continued to disapprove of Mr. Obama's health-care law (compared with 44% approving).

In short, the current American electorate is hardly stacked against the Republican Party. But Republicans should recognize that, on balance, Americans remain moderate—holding a mix of liberal and conservative views. They generally believe that small government is better and that ObamaCare is bad. But the exit poll shows that 59% believe abortion should be legal, 65% support a pathway to citizenship for illegal immigrants, and a surprising plurality support legalizing same-sex marriage in their states.

Threading the ideological needle with this electorate is vital for the Republicans in the future—and for the Democrats, too.

— Mr. Kohut is president of the Pew Research Center.
A version of this article appeared November 14, 2012, on page A15 in the U.S. edition of The Wall Street Journal, with the headline: Misreading Election 2012.