Quote:
Originally Posted by Jekyll
I didn't say that all do...when you enter the arena of television things must be pleasing and acceptible to the public. The org must be APPEALING to the eye for tv advertising to be advantageous. The message doesn't have to agree with the constituents and, many times it doesn't, just as long as the audience VIEWS it as acceptible.
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....and if the audience does not like what is coming over the television, they also have the power to shut it off....as with any other program, commercial or whatever is on. NO ONE is saying this is the answer....but it gives those who have the ability to do so the opportunity to do it. I don't see anyone changing their message. THAT is what we are trying to get out...with TV or not. There are going to be those that accept it or reject it. Those that want to "appeal" and be "pleasing" and change their message because they are on TV....NEVER had it to begin with. But to say this is what EVERYONE who chooses this avenue is going to do...is a bit premature...at best.