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Originally Posted by Apocrypha
http://www.charismamag.com/index.php...ising-gimmicks
Gimmick #3: The memorialized gift. One popular evangelist announced on-air that she needed thousands of dollars to build a prayer room. She promised that those who funded this noble effort would receive recognition with special brass nameplates that would be mounted on the wall of the facility. The implication was that people could buy prayer coverage, sort of like a spiritual insurance policy. (I'm not surprised—since this woman offered her loyal followers the status of "spiritual son" or "spiritual daughter" if they paid a $1,000 annual fee.)
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A female evangelist (initials JB) used this very technique. I believe it worked very well for her.
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Gimmick #5: The Day of Atonement offering. This particularly odd strategy has been popular in the last couple of years, especially among gullible Christians who believe God blesses anything and everything that has the word "Israel" attached to it. The preacher announces that if you write a check to their network, and wave it in the air before you mail it (preferably while wearing a Jewish prayer shawl), God will forgive your sins, restore your health, bring back your wayward children, provide angelic protection and bless you with more than a dozen other special favors.
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Another female evangelist (initials PW) has used this gimmick every September for the last five years. It must work real well.