I don't think he was a fake, or at least not in the beginning. Many ministries keep marketing long after the shelves are bare, and that is one problem with the "show must go on" mentality.
It is wiser to withdraw, spend time with God, find out what He wants done, do that, withdraw, spend time with God, find out what He wants done ....ect
We are often so buzy trying to build something different than what God might have in mind.
The Azuza Street Revivial lasted about a year, but look at the fame and impact yet today.
"It began with a meeting on April 14, 1906, and continued until roughly 1915"
http://en.wikipedia.org/wiki/Azuza_Street_Revival